{ THE WHO }

While working as an entertainment industry executive, Tal Rabinowitz took a meditation course that changed her life. She began to share that experience by implementing a 20-minutes-a-day meditation practice for her team. Tal quickly discovered these sessions had incredible benefits for her co-workers. Inspired, she decided to create a no-pressure guided meditation den that serves newcomers, as well as seasoned practitioners.

Tal came to Dreamentia in August of 2015 with a plan to open her studio’s doors in February 2016. We faced two big challenges. First, like any new business, we needed to introduce ourselves to the established market (the mindfulness community) and new customers. Plus, we wanted to increase overall demand by spreading a positive message about meditation – a service category that’s unfamiliar or misunderstood by many.

{ THE WHAT }

Dreamentia’s goal was to make The DEN a household name for LA’s meditation practitioners. To achieve that, we created a three-pronged plan:

1. Traditional Advertising: Create a strong logo design and signage, along with flyers, brochures, and eye-catching photography for ads in wellness publications.
2. Digital Advertising: Reach the top of followers’ minds and hold that position with weekly email updates, social media posts, and blog articles for our meditation-minded audience.
3. Retail & Extended Services: Expand The DEN’s brand reach by creating a full suite of retail products. In addition, extend The DEN’s influence beyond their own instructors via teacher training programs, international retreats, corporate programs, and DEN rental opportunities.

For The DEN’s logo, we created nearly one hundred options for Tal to choose from. Next, we worked with her to narrow it down one image that would anchor her brand. “The Dreamentia team created a logo that captures the fundamental elements, and the essence of our center,” says Tal. “We love it so much, we use it in everything we do.”

Dreamentia also helped brand The DEN’s physical space. We outfitted the studio’s interior, awnings, and billboard with beautiful signage. We also created a custom line of branded DEN products, including journals, candles, jewelry, blankets, mugs, and a full clothing line.

The website we created for The DEN immediately gives users a sense of brand. Functionality was also critical. We seamlessly accommodated a third-party app so users can book appointments for meditation and private healing sessions, on the go.

In addition, we made sure The DEN’s site was expandable, so their online presence could grow with their business. For people interested in teaching others, The DEN now has a Teacher Training site. For those interested in The DEN’s retail products, their e-commerce site, DENshop, meets their needs.

{ THE SO WHAT }

By starting off with the right marketing plan, The DEN has experienced remarkable growth. The studio is visited by more Angelenos every week. Moreover, the extension of services has taken things to another level — Teacher Training, Rental Service and a customizable Corporate Program are all wildly successful. But that’s not all…

There are new locations in the works, more international retreats being planned, and a digital platform that will connect The DEN with meditators throughout the world.

With so much success in just one year, Tal and Dreamentia are excited to continue this amazing collaboration.”