{ FLUFF NEED NOT APPLY } ( prahy-mer ) n. [old fashioned] a small book containing must-know facts about a subject, used specifically at the beginning of one's tutelage of that subject. The Primer™ is NOT a business plan or a press kit. Nor is it a budget or a schedule with an attached storyline. Rather, it’s the meat and potatoes of the operation, served up as a visually stylish show-brochure that encapsulates your hard work and research. An easy-to-read guide that introduces the idea and conveys the desired look and feel of the finished project, right down to the logo. The vision is communicated dynamically, the key story points are highlighted, and revenue opportunities, market demand and growth potential are all outlined with unwavering clarity. Because these days, a simple Word document doesn't quite cut the mustard, does it?