{ YOU. LOOK. MAHVELLOUS } ( brand • ahy-den-ti-tee ) n. a characteristic by which one remains the same under varying aspects or conditions; 2. a plethora of entities bound by a wealth of sameness; 3. a rocking logo. It all starts with the logo, upon which the structure of the entire brand is built. We call this structure the Anatomy of the Brand, because within it is the heart, the heritage, and the life-blood of the entire company. But while a clean, concise, and timeless mark is the strongest way to begin building a brand that will stand the test of time, it's just the beginning – as the nucleus of the brand must be translated and carried throughout varying mediums. We pride ourselves on creating and maintaining brand identities from the core essence of the brand itself, and remaining true to it throughout every strategy and piece of creative created.