{ YOU STAY CLASSY, CLIENTS } ( graf-ik • di-zahyn ) n. the practice or profession of designing print or electronic forms of visual information that becomes the difference between one's memorability and forgettability. Let’s face it. You know a handful of people who would rather “wait for the movie” than read the book. Heck, maybe you fit that mold, too. After all, there’s nothing wrong with one’s desire to look rather than read. And that defines the importance of design. Graphics play a pivotal role in any brand’s life. Whether you’re dishing out coupons, business plans, press kits, or redesigning an entire magazine, the eye is quick to judge what pops and what flops. So... how would you like to be remembered?