{ 30-SECOND MOVIES } ( brawd-kast • tee-vee ) n. advertisements bound for television that, at times, produce humorous situations (often unintentionally) en route to informing viewers about a product and/or service they're designed to help sell. Today’s televisioneers have radars that can detect fast approaching commercials. Which means you have to be smart about the way you put yourself in front of them. Over the years, we’ve worked on everything from the high profile to the low profile, and what's been consistent throughout is that you’ve got to get your message across without losing your audience amidst the entertainment. The only thing televisioneers want to know is what you can do for them, and they want to know it quickly. So don’t waste your own time by making something they’re gonna skip over. Instead, spread the good word with some added dreamented “strategery.” That way, they'll be hitting rewind instead of fast-forward.